NJP Electrical Services

Your website advertises 5.0 stars from 75 reviews. Google shows 4.5 from 91. A customer can see both in about ten seconds.

The goal

Most Perth electrical businesses your size sit between $30k and $100k a month. If the goal is holding $100k consistently rather than riding the season, this is about the gap between those two numbers.

What we found

1

Your website says 5.0 stars. Google shows 4.5, with a visible complaint.

Checked 14 September 2026: your website shows 5.0 stars from 75 reviews via a review widget. Your live Google Business Profile shows 4.5 from 91. A visible review on that listing reads "Asked for a review of invoice and refused to reduce the charge." Your ProductReview listing, which you've claimed and verified, shows 3.6 from 4.

What it costs: Someone compares electricians, reads 5.0 on your site, taps through to Google and finds 4.5 and a complaint. The mismatch does more damage than the 4.5 ever would on its own, because now they're wondering what else isn't quite right.

The fix: Set the widget to show all reviews and publish the real number, 4.5 from 91. That's still a good rating. Then answer the invoice review publicly and calmly.

See your real rating on Google →

2

Your organic traffic has fallen 94 per cent in thirteen months

Ahrefs, checked 14 September 2026: 1,203 visits a month in August 2025, down to 69 now. We ruled out the obvious causes, content wasn't removed, no platform migration, nothing blocked in robots.txt, no mass broken-link problem, and couldn't find the cause from outside.

What it costs: At 1,203 visits a month you had a real organic channel. At 69 you effectively don't, and whatever happened in late 2025 is still costing you over a thousand visits every month.

The fix: This needs Search Console access to diagnose properly. Worth prioritising, because algorithm update, manual action, or lost indexing all have completely different fixes.

3

Your quote form asks for ten things before anyone can get a price

We fetched your enquiry form directly. 10 fields, 7 required: first name, last name, email, phone, street address, city, postcode.

What it costs: Nobody types their full street address and postcode to ask what a switchboard upgrade costs. You're already paying for these clicks through 4 live Google ads, and the form turns away the ones who were ready to enquire.

The fix: Cut it to 4 fields: name, phone, suburb, what needs doing. Ask the rest on the phone once the job is real.

See your own quote form →

4

Your Google ads read like they were written by a machine

One of your 4 live Google ads reads: "Public Areas Residences, Good and Reliable. Good Pricing, WA Installations 12 Years Staff Help You Do To Home." That phrasing appears nowhere on your website, which is written in natural, fluent English. The ad also says "12 Years Staff" while your own about page says "more than 26 years of personal experience".

What it costs: The ad is the first thing a customer reads about you, and it reads like it was written by a machine that's never been to Australia. You're paying for every impression of copy that makes a 26 year old business look like a scam listing.

The fix: Turn off automatically created assets and write the headlines yourself, using your real 26 years.

See your own live ad copy →

The maths

People searching "electrician jandakot", per month200
A general electrical job, low end price$250
If just 2 of those became booked jobs a month$500/mo

One fix, done for you

Review widget
Show all reviews: 4.5 stars from 91 Google Reviews
Quote form
Cut to 4 fields: name, phone, suburb, job
Google Ads
Turn off automatically created assets, write real headlines with 26 years
Who we've helped: We recently helped Daniel from Nexus Electrical Co, a Perth electrician, with his Meta ad content and website landing pages. Real result: 16 leads at $41.57 cost per lead in his first campaign month.

Hey, thanks for taking a look at the audit.

I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.

If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.

If any of this is worth a conversation, send me a message below and I'll give you a call.

Thanks,
Chris